BRANDS: A Marketing Game (2nd Edition)

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9780133716672: BRANDS: A Marketing Game (2nd Edition)

"BRANDS" is a multi-brand, multi-market computerized marketing simulation exercise, in which firms market two brands in three regional markets (US, Europe and Pacific). It contains extensive marketing research capabilities, and marketing decision variables include: product design, research and development, price, advertising, promotion spending, sales force management and sales forecasting. This text gives an overview of "BRANDS". The instructor's manual is available with disk (0-13-381625-7).

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From the Publisher:

BRANDS– this title is the book part of a multi-brand, multi-market computerized marketing simulation exercise designed for use in the undergraduate marketing principles and first-year MBA marketing courses. BRANDS™ has also been used successfully in marketing elective courses.

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Chapman, Randall G.
Published by Pearson Education (1995)
ISBN 10: 0133716678 ISBN 13: 9780133716672
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Book Description Pearson Education, 1995. Book Condition: Good. 2nd Edition. N/A. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP93777736

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Chapman, Randall G.
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Chapman, Randall G.
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Book Description Prentice Hall, 1995. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 4650760

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Chapman, Randall G.
Published by Pearson Education (1995)
ISBN 10: 0133716678 ISBN 13: 9780133716672
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Book Description Pearson Education, 1995. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-134-87-2171102

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