BRANDS: A Marketing Game (2nd Edition)

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9780133716672: BRANDS: A Marketing Game (2nd Edition)

"BRANDS" is a multi-brand, multi-market computerized marketing simulation exercise, in which firms market two brands in three regional markets (US, Europe and Pacific). It contains extensive marketing research capabilities, and marketing decision variables include: product design, research and development, price, advertising, promotion spending, sales force management and sales forecasting. This text gives an overview of "BRANDS". The instructor's manual is available with disk (0-13-381625-7).

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BRANDS– this title is the book part of a multi-brand, multi-market computerized marketing simulation exercise designed for use in the undergraduate marketing principles and first-year MBA marketing courses. BRANDS™ has also been used successfully in marketing elective courses.

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Randall G. Chapman
Published by Pearson Education (1995)
ISBN 10: 0133716678 ISBN 13: 9780133716672
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Book Description Pearson Education, 1995. Book Condition: Good. 2nd Edition. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP95956203

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Randall G. Chapman
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Randall G. Chapman
Published by Pearson Education (1995)
ISBN 10: 0133716678 ISBN 13: 9780133716672
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Book Description Pearson Education, 1995. Book Condition: Good. 2nd Edition. N/A. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP93777736

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