Consumer Behavior

3.98 avg rating
( 167 ratings by Goodreads )
 
9780133729887: Consumer Behavior

This sixth edition uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural, and decision-making aspects of consumer behaviour. The authors explain what consumer behaviour variables are, types and importance of consumer research, and problems in performing research.

"synopsis" may belong to another edition of this title.

From the Publisher:

The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Schiffman, Leon G.; Kanuk, Leslie Lazar
Published by Prentice Hall College Div (1997)
ISBN 10: 0133729885 ISBN 13: 9780133729887
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 1997. Hardcover. Book Condition: New. book. Bookseller Inventory # 0133729885

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.29
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Leon G. Schiffman, Leslie Lazar Kanuk
Published by Prentice Hall College Div (1997)
ISBN 10: 0133729885 ISBN 13: 9780133729887
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 1997. Hardcover. Book Condition: New. 6th. Bookseller Inventory # DADAX0133729885

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.66
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds