Consumer Behavior

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9780133729887: Consumer Behavior

This sixth edition uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural, and decision-making aspects of consumer behaviour. The authors explain what consumer behaviour variables are, types and importance of consumer research, and problems in performing research.

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The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.

"About this title" may belong to another edition of this title.

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Schiffman, Leon G.; Kanuk, Leslie Lazar
Published by Prentice Hall College Div (1997)
ISBN 10: 0133729885 ISBN 13: 9780133729887
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Schiffman, Leon G.; Kanuk, Leslie Lazar
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Schiffman, Leon G.; Kanuk, Leslie Lazar
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