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Corporate restructuring presents complex communication issues. How well the new entity communicates its strategy can make the difference between its success and failure. And, it is often left to the public relations specialist to break the news about major corporate changes.
Now, this timely book explores the sensitive issues facing corporations and analyzes the role of public relations specialists in helping to manage these issues. The Handbook of Communications in Corporate Restructuring and Takeovers is based on a series of lectures organized by the Arthur W. Page Society in conjunction with the J.L. Kellogg Graduate School of Management at Northwestern University.
Coverage is divided into five sections:
Clarke Caywood is Professor of Integrated Marketing Communications and Public Relations at Northwestern University
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Book Description Prentice Hall Trade, 1992. Condition: Good. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP90626174
Book Description Prentice Hall Trade, 1992. Hardcover. Condition: Used: Good. Seller Inventory # SONG0133740757
Book Description Prentice Hall Direct. Hardcover. Condition: Fine. 0133740757 Hardcover book in excellent condition, text is unmarked and pages are tight. Seller Inventory # 18243
Book Description Prentice Hall Trade, 1992. Hardcover. Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0133740757