Handbook of Communications in Corporate Restructuring and Takeovers

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9780133740752: Handbook of Communications in Corporate Restructuring and Takeovers
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From the Back Cover:

Corporate restructuring presents complex communication issues. How well the new entity communicates its strategy can make the difference between its success and failure. And, it is often left to the public relations specialist to break the news about major corporate changes.

Now, this timely book explores the sensitive issues facing corporations and analyzes the role of public relations specialists in helping to manage these issues. The Handbook of Communications in Corporate Restructuring and Takeovers is based on a series of lectures organized by the Arthur W. Page Society in conjunction with the J.L. Kellogg Graduate School of Management at Northwestern University.

Coverage is divided into five sections:

  • The Role of Modern Corporate Public Relations in Corporate Restructuring
  • Analysis and Trends in Modern Corporate Restructuring
  • External Communications Strategies and Tactics
  • Internal Communications Strategies and Tactics
  • Rapid Changes in the Restructuring Environment.
A must read, The Handbook of Communications in Corporate Restructuring and Takeovers takes the first step in advancing the practice of the corporate public relations specialist.

About the Author:

Clarke Caywood is Professor of Integrated Marketing Communications and Public Relations at Northwestern University

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Caywood, Clarke L.
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