Marketing Management Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (14th Edition)

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9780133764048: Marketing Management Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (14th Edition)
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Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

 

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

 

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

 

0133764044 / 9780133764048 Marketing Management Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package

Package consists of:   

0132102927 / 9780132102926 Marketing Management

0133766721 / 9780133766721 2014 MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management

 

"synopsis" may belong to another edition of this title.

About the Author:

Philip Kotler, Ph.D.is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including "Marketing Management", the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.

"About this title" may belong to another edition of this title.

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Kotler, Philip T., Keller, Kevin Lane
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