MyLab Marketing with Pearson eText - Access Card - for Principles of Marketing

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9780133862096: MyLab Marketing with Pearson eText - Access Card - for Principles of Marketing
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0133862097 / 9780133862096 MyMarketingLab with Pearson eText - Access Card - for Principles of Marketing, 16/e

 

Package consists of:   

0133840638 / 9780133840636 MyMarketingLab with Pearson eText -- Component Access Card (1 semester access) 11/e

0133862100 / 9780133862102 MyMarketingLab -- Pearson eText 2.0 Preview - for Principles of Marketing , 16/e

0133862410 / 9780133862416 MyMarketingLab without Pearson eText -- Instant Access -- for Principles of Marketing, 16/e

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About the Author:

Philip Kotler, Ph.D.is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including "Marketing Management", the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.

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