Media of Mass Communication, The, Books a la Carte (12th Edition)

 
9780133931211: Media of Mass Communication, The, Books a la Carte (12th Edition)
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For courses in Introduction to Mass Communication

Help students see the impact of the media upon society and our daily lives
The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. The Twelfth Edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students.

NOTE:
This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.

The Media of Mass Communication, Twelfth Edition is also available via Revel™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.
You can also purchase a loose-leaf print reference to complement Revel The Media of Mass Communication . This is optional.

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From the Back Cover:

Praise for John Vivian's The Media of Mass Communication

“I've always thought Vivian was the best, clearest, sharpest writer of all authors who have written survey-course textbooks. He is far and away the best textbook writer I've seen in this genre.”
William L. Knowles, University of Montana

“I know there are several other mass communication related texts I could use in my classroom discussions, but they are not of the quality of Vivian's text. His text is thoroughly researched, current, clear and concise. ”
Ron Weekes, Ricks College

“The numerous sidebars, breakouts, illustrations, glossary entries and boldface headings are greatly appreciated by my students. They've said so, often, in their written evaluations of the course, making comments such as, 'this text is one of the best I've seen. ”
Ross F. Collins, North Dakota State University

“The writing style of this book is one of the reasons I selected it for my class. It is clear and simple and is accented by numerous graphics and photos”
Cara Schollenberger, Bucks County Community College

“The author's expertise in the field is obvious through the details and examples provided in the chapters. The author spends considerable amount of time trying to explain concepts that have probably never crossed the minds of most students. ”
John N. Malala, Bethune-Cookman College

“Vivian's easy style is appealing to students, making learning more interesting and effective. He speaks to this age group at a level appropriate for their age and education. ”
Hazel Warlaumont, California State University Fullerton

“I do believe that this text is the best I have seen in terms of presenting supplementary information that enhances the chapter material and doing so in a format that simulates ways in which students actually consume media. ”
J. Steven Smethers, Kansas State University

About the Author

John Vivian is a Professor of journalism at Winona State University in Minnesota, where he has taught mass media survey courses for 20 years. His professional media experience began with his hometown newspaper and continued through college with United Press International and the Associated Press. Professor Vivian is a past president of the Text and Academic Authors Association, and has been active in the Society of Professional Journalists and College Media Advisers. His scholarly, professional and trade articles have appeared in many publications, including American Journalism, American Speech, Journalism Educator, and Journalism Quarterly.

About the Author:

John Vivian’s academic home is Winona State University in Minnesota, where has taught a wide range of mass communication courses. He holds a Medill journalism degree from Northwestern University and earlier from Gonzaga University. He has done additional work at Marquette University and the University of Minnesota. As an undergrad Vivian worked for United Press International. Later he joined the Associated Press in four Western cities. His work has won numerous professional awards, including Minaret Awards as an Army Reservist. Vivian is a former national president of Text and Academic Authors. His The Media of Mass Communication has been the leading textbook in its field since the first edition. Judges for the TAA Texty Award gave the title the first perfect score in history. Vivian is at home in the scholarly and pedagogical journals of his field. With Alfred Lorenz, he co-authored News Reporting and Writing. Besides journalism, public relations and advertising, Vivian’s academic focus is media law and history. He invites feedback from students and adopters at jvivian@winona.edu.

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Book Description Pearson Education (US), United States, 2016. Paperback. Condition: New. 12th edition. Language: English . Brand New Book. For courses in Introduction to Mass Communication Help students see the impact of the media upon society and our daily lives The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. The Twelfth Edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students. NOTE: This ISBN is for a Pearson Books a la Carte edition a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook. The Media of Mass Communication, Twelfth Edition is also available via Revel(TM), an interactive learning environment that enables students to read, practice, and study in one continuous experience. You can also purchase a loose-leaf print reference to complement Revel The Media of Mass Communication . This is optional. Seller Inventory # AAS9780133931211

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