Marketing for Hospitality and Tourism

3.93 avg rating
( 286 ratings by Goodreads )
 
9780133956252: Marketing for Hospitality and Tourism
View all copies of this ISBN edition:
 
 

Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market.

"synopsis" may belong to another edition of this title.

From the Publisher:

This new book builds upon the practical, managerial approach to marketing that is a trademark of Philip Kotler's renowned textbooks. Designed specifically with the hospitality and travel student in mind, it provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. The authors bring a rich combination of both teaching and international consulting in the hospitality and travel industries to Kotler's proven framework of marketing principles.

From the Back Cover:

Key Benefit: This new book builds upon the practical, managerial approach to marketing that is a trademark of Philip Kotler's renowned textbooks. Key Topics: Designed specifically with the hospitality and travel student in mind, it provides practical examples and applications that illustrate the major decisions that marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Bowen and Makens bring a rich combination of both teaching and international consulting in the hospitality and travel industries to Kotler's proven framework of marketing principles.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

KOTLER P
ISBN 10: 0133956253 ISBN 13: 9780133956252
New Quantity Available: 5
Seller:
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Seller Inventory # AIND-21349

More information about this seller | Contact this seller

Buy New
US$ 45.63
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

2.

KOTLER P
ISBN 10: 0133956253 ISBN 13: 9780133956252
New Quantity Available: 5
Seller:
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship fro the US or other locations in India depending on your location and availability. Seller Inventory # AUSBNEW-21349

More information about this seller | Contact this seller

Buy New
US$ 48.80
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Kotler, Philip, Bowen, John, Makens, Jam
Published by Prentice Hall College Div (1995)
ISBN 10: 0133956253 ISBN 13: 9780133956252
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 1995. Hardcover. Condition: New. Never used!. Seller Inventory # P110133956253

More information about this seller | Contact this seller

Buy New
US$ 46.98
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

4.

Kotler P
ISBN 10: 0133956253 ISBN 13: 9780133956252
New Hardcover Quantity Available: 5
Seller:
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Condition: Brand New. HARDCOVER, Book Condition New, U.S. EDITION. We Do not Ship APO FPO AND PO BOX. . Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Seller Inventory # ABE ORG##CB5490

More information about this seller | Contact this seller

Buy New
US$ 45.35
Convert Currency

Add to Basket

Shipping: US$ 4.35
From India to U.S.A.
Destination, Rates & Speeds

5.

Kotler P
ISBN 10: 0133956253 ISBN 13: 9780133956252
New Quantity Available: 1
Seller:
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Condition: New. New. US edition. Perfect condition. Customer satisfaction our priority. Seller Inventory # ABE-FEB-19754

More information about this seller | Contact this seller

Buy New
US$ 56.27
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

6.

Kotler P
ISBN 10: 0133956253 ISBN 13: 9780133956252
New Quantity Available: 1
Seller:
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Seller Inventory # SHUB19754

More information about this seller | Contact this seller

Buy New
US$ 56.32
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

7.

Kotler Philip
Published by Prentice-Hall
ISBN 10: 0133956253 ISBN 13: 9780133956252
New Quantity Available: 1
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Prentice-Hall. Condition: New. pp. 704. Seller Inventory # 7589169

More information about this seller | Contact this seller

Buy New
US$ 49.61
Convert Currency

Add to Basket

Shipping: US$ 7.70
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Kotler P
ISBN 10: 0133956253 ISBN 13: 9780133956252
New Quantity Available: 1
Seller:
Basi6 International
(Irving, TX, U.S.A.)
Rating
[?]

Book Description Condition: Brand New. New, US edition. Excellent Customer Service. Seller Inventory # ABEUSA-19754

More information about this seller | Contact this seller

Buy New
US$ 59.21
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Philip Kotler, John Bowen, James Makens, James C. Makens
Published by Prentice Hall College Div (1995)
ISBN 10: 0133956253 ISBN 13: 9780133956252
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 1995. Hardcover. Condition: New. Seller Inventory # DADAX0133956253

More information about this seller | Contact this seller

Buy New
US$ 54.71
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

10.

Kotler, Philip; Bowen, John; Makens, James; Makens, James C.
Published by Prentice Hall College Div
ISBN 10: 0133956253 ISBN 13: 9780133956252
New Hardcover Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div. Hardcover. Condition: New. 0133956253 New Condition. Seller Inventory # NEW7.3131912

More information about this seller | Contact this seller

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book