Marketing for Hospitality and Tourism - Hardcover

Philip Kotler

Hardcover

ISBN 10: 0133956253 ISBN 13: 9780133956252

Publisher: Prentice Hall College Div, 1995

Synopsis

Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market.

About this title

From the Publisher:

This new book builds upon the practical, managerial approach to marketing that is a trademark of Philip Kotler's renowned textbooks. Designed specifically with the hospitality and travel student in mind, it provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. The authors bring a rich combination of both teaching and international consulting in the hospitality and travel industries to Kotler's proven framework of marketing principles.

From the Back Cover:

Key Benefit: This new book builds upon the practical, managerial approach to marketing that is a trademark of Philip Kotler's renowned textbooks. Key Topics: Designed specifically with the hospitality and travel student in mind, it provides practical examples and applications that illustrate the major decisions that marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Bowen and Makens bring a rich combination of both teaching and international consulting in the hospitality and travel industries to Kotler's proven framework of marketing principles.

About this edition

• Publisher: Prentice Hall College Div
• Publication date: 1995
• ISBN 10: 0133956253
• ISBN 13: 9780133956252
• Binding: Hardcover
• Edition number: 4
• Number of pages: 704