Better Business, Student Value Edition Plus MyBizLab with Pearson eText -- Access Card Package (4th Edition)

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9780134088884: Better Business, Student Value Edition Plus MyBizLab with Pearson eText -- Access Card Package (4th Edition)
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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

NOTE: Make sure to use the dashes shown on the Access Card Code when entering the code.

 

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A better way to learn business

 

Better Business Student Value Edition Plus MyBizLab with Pearson eText -- Access Card Package, 4/e,  offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The Fourth Edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.

 

Better Business is integrated with MyBizLab which gets students to interact with business, not just read about it. MyBizLab also assists instructors with their course prep, making it convenient to access and assign modern, interactive resources.

 

MyBizLab.

MyBizLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

0134088883 / 9780134088884 Better Business, Student Value Edition Plus MyBizLab with Pearson eText -- Access Card Package, 4/e

 

Package consists of:   

0133921859 / 9780133921854 Better Business, Student Value Edition , 4/e

0133935485 / 9780133935486 MyBizLab with Pearson eText -- Access Card -- for Better Business, 4/e

"synopsis" may belong to another edition of this title.

About the Author:

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.

"About this title" may belong to another edition of this title.

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Michael R. Solomon; Mary Anne Poatsy; Kendall Martin
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