Services Marketing: People, Technology, Strategy (7th Edition)

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9780134123905: Services Marketing: People, Technology, Strategy (7th Edition)

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

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Book Description Pearson. PAPERBACK. Book Condition: New. 0134123905 BRAND NEW W/FAST SHIPPING! This item is: Services Marketing: People, Technology, Strategy, 7th Ed., 2011, by Lovelock, Christopher H^Wirtz, Jochen; FORMAT: Hardcover; ISBN: 9780134123905. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO address. To avoid ordering the wrong item, please check your item's ISBN number!. Bookseller Inventory # P9780134123905

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Book Description Pearson Education (US), United States, 2014. Hardback. Book Condition: New. 7th edition. Language: English . Brand New Book. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today. Bookseller Inventory # BZV9780134123905

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