The Practice of Public Relations (13th Edition)

3.67 avg rating
( 113 ratings by Goodreads )
 
9780134170114: The Practice of Public Relations (13th Edition)
View all copies of this ISBN edition:
 
 

For courses in public relations.

 

Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications

Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century.

 

Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

"synopsis" may belong to another edition of this title.

About the Author:

Fraser P. Seitel is a veteran of five decades in the practice of public relations, beginning, he claims, “as a child.” In 2000, PR Week magazine named Mr. Seitel one of the 100 Most Distinguished Public Relations Professionals of the 20th Century.

 

In 1992, after serving for a decade as senior vice president and director of public affairs for The Chase Manhattan Bank, Mr. Seitel formed Emerald Partners, a management and communications consultancy, and also became senior counselor at the world’s largest public affairs firm, Burson-Marsteller.

 

Mr. Seitel has been a regular guest on television and radio, appearing on a variety of programs on the Fox News Network and CNN, ABC’s Good Morning America, CNBC’s Power Lunch, as well as on MSNBC, Fox Business Network, the Fox Radio Network, and National Public Radio.

 

Mr. Seitel has counseled hundreds of corporations, hospitals, nonprofits, associations, and individuals in the areas for which he had responsibility at Chase—media relations, speech writing, consumer relations, employee communications, financial communications, philanthropic activities, and strategic management consulting.

 

Mr. Seitel is an Internet columnist at odwyerpr.com and a frequent lecturer and seminar leader on communications topics. Over the course of his career, Mr. Seitel has taught thousands of public relations professionals and students.

 

After studying and examining many texts in public relations, he concluded that none of them “was exactly right.” Therefore, in 1980, he wrote the first edition of The Practice of Public Relations “to give students a feel for how exciting this field really is.” In four decades of use at hundreds of colleges and universities, Mr. Seitel’s book has introduced generations of students to the excitement, challenge, and uniqueness of the practice of public relations.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781292160054: The Practice of Public Relations, Global Edition

Featured Edition

ISBN 10:  1292160055 ISBN 13:  9781292160054
Publisher: Macmillan, 1972
Softcover

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

NA
Published by International Edition
ISBN 10: 0134170113 ISBN 13: 9780134170114
New Paperback Quantity Available: 1
International Edition
Seller:
Campustexxts
(Vicksburg, MI, U.S.A.)
Rating
[?]

Book Description International Edition. Paperback. Condition: New. International Edition. Very fast shipping. Receive your book in 2-7 business days if you checkout with expedited shipping. We take pride in our customer service, please contact us if you have any questions regarding the listing. Seller Inventory # in-us-9780134170114

More information about this seller | Contact this seller

Buy New
US$ 34.02
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Fraser P. Seitel
ISBN 10: 0134170113 ISBN 13: 9780134170114
New Paperback Quantity Available: 2
International Edition
Seller:
Bookstore99
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: NEW. This is an International Edition. Brand new, Paperback, Different ISBN number and Cover Page with US Edition but content similar as US edition. Printed on High quality Glossy Paper with Color printing. This is NOT low cost printed in India Edition. DHL/Fedex/Aramex/USPS 3-7 days delivery. Tracking number provided. Legal to use despite any disclaimer as per US courts. No CD/Access code with this. We ship from multiple locations across the world depending upon inventory. Choose expedited shipping for Express delivery. Seller Inventory # GUB_9781292160054

More information about this seller | Contact this seller

Buy New
US$ 37.08
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Fraser P. Seitel
Published by Pearson Global Edition (2016)
ISBN 10: 0134170113 ISBN 13: 9780134170114
New Softcover Quantity Available: 2
International Edition
Seller:
United College Bookstore (UCB) / KUL6632
(Springfield Gardens, NY, U.S.A.)
Rating
[?]

Book Description Pearson Global Edition, 2016. Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking! [0054PSTPraPubRelaSeitel]. Seller Inventory # 978013417011488

More information about this seller | Contact this seller

Buy New
US$ 42.50
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds

4.

Fraser P. Seitel
ISBN 10: 0134170113 ISBN 13: 9780134170114
New Paperback Quantity Available: 5
International Edition
Seller:
LOCALBOOKS LLC
(BOLINGBROOK, IL, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: New. INTERNATIONAL EDITION, Brand new, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, **ISE** International Edition, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition ; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders, Content and Chapters same as US Edition, Some books may show some sales disclaimer word such as Not for Sale or Restricted in US on the cover page. No worry, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Seller Inventory # 33142

More information about this seller | Contact this seller

Buy New
US$ 42.55
Convert Currency

Add to Basket

Shipping: US$ 9.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Seitel, Fraser P.
Published by Pearson
ISBN 10: 0134170113 ISBN 13: 9780134170114
New Softcover Quantity Available: 2
International Edition
Seller:
Sunshine Book Store
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Pearson. Condition: New. 0134170113 This is an International Edition. Brand New, Paperback, Different ISBN number and Cover Page with US Edition but content same as US edition. Printed on High quality Glossy Paper. This Global Edition might have minor different at the exercise or short test at the end of chapters compared to US edition in very rare case. This is NOT low cost printed in India Edition. DHL/Fedex/Aramex/USPS 3-7 days delivery. Tracking number provided. No P.O Box, APO, FPO address. Legal to use despite any disclaimer as per US courts. No CD/Access code with this. We ship from multiple locations across the worlds depending upon inventory. Seller Inventory # GAU_9781292160054

More information about this seller | Contact this seller

Buy New
US$ 53.19
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Fraser P. Seitel
ISBN 10: 0134170113 ISBN 13: 9780134170114
New Paperback Quantity Available: 2
International Edition
Seller:
Bookstore99
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: NEW. This is an International Edition. Brand new, Paperback, Different ISBN number and Cover Page with US Edition but content similar as US edition. Printed on High quality Glossy Paper with Color printing. This is NOT low cost printed in India Edition. DHL/Fedex/Aramex/USPS 3-7 days delivery. Tracking number provided. Legal to use despite any disclaimer as per US courts. No CD/Access code with this. We ship from multiple locations across the world depending upon inventory. Choose expedited shipping for Express delivery. Seller Inventory # GUS_9781292160054

More information about this seller | Contact this seller

Buy New
US$ 53.20
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Fraser P. Seitel
Published by Pearson Global Edition (2016)
ISBN 10: 0134170113 ISBN 13: 9780134170114
New Softcover Quantity Available: 2
International Edition
Seller:
CollegebookDirect Australia
(Melbourne, VIC, Australia)
Rating
[?]

Book Description Pearson Global Edition, 2016. Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking! [0054PSTPraPubRelaSeitel]. Seller Inventory # 978013417011488

More information about this seller | Contact this seller

Buy New
US$ 46.40
Convert Currency

Add to Basket

Shipping: US$ 12.90
From Australia to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Fraser Seitel
ISBN 10: 0134170113 ISBN 13: 9780134170114
New Quantity Available: 5
International Edition
Seller:
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Seller Inventory # AIND-104712

More information about this seller | Contact this seller

Buy New
US$ 64.90
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

Fraser P. Seitel
ISBN 10: 0134170113 ISBN 13: 9780134170114
New Quantity Available: 1
International Edition
Seller:
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Seller Inventory # ABE-FEB-85758

More information about this seller | Contact this seller

Buy New
US$ 66.72
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

10.

Fraser P. Seitel
ISBN 10: 0134170113 ISBN 13: 9780134170114
New Quantity Available: 1
International Edition
Seller:
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Condition: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Seller Inventory # SHUB85758

More information about this seller | Contact this seller

Buy New
US$ 66.77
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book