Items related to Definitive Guide to Entertainment Marketing, The: Bringing...
Definitive Guide to Entertainment Marketing, The: Bringing the Moguls, the Media, and the Magic to the World - Softcover
Synopsis
Entertainment Marketing NOW:
Every Platform, Technology, and Opportunity
Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more
Reflects powerful trends ranging from smartphones to globalization
Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution
By industry insiders with decades of experience as leaders and consultants
Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting...
About the Author
Al Lieberman is a Clinical Professor of Marketing and the Executive Director of the Entertainment, Media, and Technology (EMT) Program at the Stern School of Business, New York University, where he was awarded the first Albert Gallatin endowed Chair as Professor of Business. He has created a unique specialization curriculum with courses covering the marketing, professional management, finance, accounting, globalization, new media, and strategic development of the...
"About this title" may belong to another edition of this title.
- PublisherPearson FT Press
- Publication date2013
- ISBN 10 0134194675
- ISBN 13 9780134194677
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages304
- Rating
Other Popular Editions of the Same Title
Search results for Definitive Guide to Entertainment Marketing, The: Bringing...
Seller Image
Definitive Guide to Entertainment Marketing, The: Bringing the Moguls, the Media, and the Magic to the World
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Used book in very good and clean conditions. Minor cosmetic defects may be present. Pages and cover intact. May include library marks, notes marks and highlighting. Fast Shipping. Seller Inventory # ZWM.NAA8
Quantity: 1 available
Stock Image
The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.05. Seller Inventory # G0134194675I4N00
Quantity: 1 available
Stock Image
The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.05. Seller Inventory # G0134194675I4N10
Quantity: 1 available
Stock Image
Definitive Guide to Entertainment Marketing, The: Bringing the Moguls, the Media, and the Magic to the World
Seller: Grumpys Fine Books, Tijeras, NM, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: very good. little wear and tear. Seller Inventory # Grumpy0134194675
Quantity: 1 available
Stock Image
Definitive Guide to Entertainment Marketing, The: Bringing the Moguls, the Media, and the Magic to the World
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: New. 2nd Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001839946N
Quantity: 12 available
Seller Image
Definitive Guide to Entertainment Marketing : Bringing the Moguls, the Media, and the Magic to the World
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 23257322-n
Quantity: Over 20 available
Seller Image
Definitive Guide to Entertainment Marketing : Bringing the Moguls, the Media, and the Magic to the World
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 23257322
Quantity: Over 20 available
Seller Image
The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (Paperback or Softback)
Published by
Pearson FT Press 7/8/2013, 2013
ISBN 10: 0134194675
ISBN 13: 9780134194677
New
Paperback or Softback
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
Paperback or Softback. Condition: New. The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World 1.16. Book. Seller Inventory # BBS-9780134194677
Quantity: 5 available
Stock Image
Definitive Guide to Entertainment Marketing, The: Bringing the Moguls, the Media, and the Magic to the World
Seller: California Books, Miami, FL, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # I-9780134194677
Quantity: Over 20 available
Seller Image
Definitive Guide to Entertainment Marketing : Bringing the Moguls, the Media, and the Magic to the World
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 23257322
Quantity: Over 20 available