Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices (paperback)

 
9780134194684: Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices (paperback)

Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience at IBM, Dr. Eric Olson shows how to systematically drive “win-win-win” gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time. Olson’s business-focused guidance covers every step of your green business program, from strategy formulation through continuous improvement. He first offers a complete framework for approaching and formulating green strategy, using case studies to identify potential opportunities and business benefits. Next, using real case studies, he demonstrates how to define initiatives, construct roadmaps for transforming vision into reality, and link each investment to business strategy, so businesses can accurately measure results. Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM’s breakthrough Green Sigma approach. He also identifies new opportunities to drive value by “instrumenting the planet,” and introduces new technologies that make this possible. Finally, Olson assesses long-term trends that will make “green business” even more crucial in the coming years.

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From the Back Cover:

"Better Green Business"brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience from working across industries and functional boundaries, Dr. Eric G. Olson shows how to systematically drive "win-win-win" gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time. Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM's impactful Green Sigma approach. He also identifies new opportunities to drive value by "instrumenting the planet" and introduces the technologies that make this possible. Finally, he assesses long-term trends that will make "green business" increasingly crucial in the coming years.

  • Defining "green strategy" and crafting transformation plans that work
    Complementing traditional strategy, improving operations, and making green strategy actionable
  • Using Green Sigma to reduce environmental impact and drive business value
    Includes a detailed case study on reducing enterprise carbon emissions and costs
  • Instrumenting the planet for a more intelligent, sustainable world
    New technology innovations and solutions for environmental stewardship
  • Anticipating the future of green business-and all business
    Critical resource and environmental trends that will reshape business management

About the Author:

Dr. Eric G. Olson has more than 20 years of experience in management consulting and industry, where he has worked with organizations of all sizes and across industries. His experience spans business, operations and technology strategy, e-commerce and e-business, innovation and product lifecycle management, process improvement and supply chain optimization, procurement and strategic sourcing, corporate mergers and joint ventures, and environmental stewardship.

 

He holds a Bachelor of Science degree and a PhD from Cornell University, an MBA from the Massachusetts Institute of Technology-Sloan, and a Master of Science degree from Rensselaer Polytechnic Institute.He is also a member of the American Society ofMechanical Engineers and a licensed Professional Engineer.

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