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Marketing: An Introduction Plus MyLab Marketing with Pearson eText -- Access Card Package (13th Edition) - Softcover
Synopsis
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For undergraduate courses on the Principles of Marketing.
This package includes MyMarketingLab™
An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach
Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.
The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving readers with a richer understanding of basic marketing concepts, strategies, and practices.
Personalize Learning with MyMarketingLab
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package
Package consists of:
- 013414953X / 9780134149530 Marketing: An Introduction
- 0134132351 / 9780134132358 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
"synopsis" may belong to another edition of this title.
About the Author
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2016
- ISBN 10 0134472497
- ISBN 13 9780134472492
- BindingPaperback
- LanguageEnglish
- Number of pages672
- Rating
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Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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Marketing: An Introduction Plus MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)
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Marketing: An Introduction Plus Mymarketinglab With Pearson Etext, Global Edition, 13 Ed
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Marketing An Introduction Marketing -- (13th Edition) Armstrong, Gary and Kotler, Philip
ISBN 10: 0134472497
ISBN 13: 9780134472492
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Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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Softcover. Condition: As New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides validphone number with your order for easy delivery. Seller Inventory # g0134472497
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Marketing: An Introduction Plus MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)
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