Introductory Management Science - Softcover

Floyd J. Gould

9780134859392: Introductory Management Science

Softcover

ISBN 10: 0134859391 ISBN 13: 9780134859392

Publisher: Prentice Hall International Paperback Editions, 1991

This specific ISBN edition is currently not available.

This highly-esteemed text introduces readers to the key ideas of management science that will be important to them throughout their careers. Addressing the needs of readers interested in both management science and business administration careers, the book emphasizes the role of management science techniques in the larger context of business decision-making. There is a strong focus on models-how they are created, how they are used, what kinds of insights they provide-and on the critical importance of managerial judgement in utilizing those insights. At the same time, for readers interested in more technical aspects of the subject, there is an unparalleled treatment of linear programming techniques. Computer applications, including the use of spreadsheets and of many popular special-purpose software packages, are integrated throughout the text in great abundance.

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From the Back Cover

Key Benefit: Buoyed by a steady stream of practical diagnostic assignments, this resourceful text introduces the key ideas of management science. Key Topics: It places a strong emphasis on studying the models of management science -- both deterministic and stochastic -- how they are created, how they are used, and what paradigms they provide. Market: For marketing and business management professionals.

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