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Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] - Softcover

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9780134892498: Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION]
  • PublisherPearson
  • Publication date2019
  • ISBN 10 0134892496
  • ISBN 13 9780134892498
  • BindingPaperback
  • LanguageEnglish
  • Edition number5
  • Number of pages600
  • Rating
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