Marketing: An Introduction, Third Canadian Edition, In-Class Edition with MyMarketingLab (3rd Edition)

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9780135084069: Marketing: An Introduction, Third Canadian Edition, In-Class Edition with MyMarketingLab (3rd Edition)
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This is the story of a small eco-friendly company helping to save the planet one simple choice at a time.  Marketing concepts are most memorable when they are accompanied by a real, compelling story or example. Armstrong/Kotler provides students with the perfect mix of tried and tested content brought to life by a wealth of cases delivered in the most student-centred resource available in the market.

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Armstrong, Gary; Kotler, Philip R; Cunningham, Peggy; Buchwitz, Lilly Anne
Published by Pearson Education Canada (2009)
ISBN 10: 0135084067 ISBN 13: 9780135084069
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Gary Armstrong
Published by Pearson Education Canada (2009)
ISBN 10: 0135084067 ISBN 13: 9780135084069
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