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Synopsis
Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
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- PublisherPearson
- Publication date2019
- ISBN 10 0135192129
- ISBN 13 9780135192122
- BindingPaperback
- LanguageEnglish
- Rating
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