Items related to Effective Public Relations (8th Edition)
Synopsis
Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. The Eighth Edition also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.
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From the Publisher
This "bible" of the public relations field continues in its role as the single most authoritative and comprehensive text/reference for serious students of public relations. This revision provides a comprehensive introduction to the theory and practice of public relations. Rather than simply describing the practice, the text gives students a conceptual framework for understanding the concepts, origins, principles, and theories underpinning this emerging professional practice.
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- PublisherPrentice Hall
- Publication date1999
- ISBN 10 0135412110
- ISBN 13 9780135412114
- BindingHardcover
- LanguageEnglish
- Number of pages608
- Rating
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Effective Public Relations (8th Edition)
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Effective Public Relations
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Effective Public Relations
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Effective Public Relations
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Pearson Education, Limited, 1999
ISBN 10: 0135412110
ISBN 13: 9780135412114
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Effective Public Relations: United States Edition
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Effective Public Relations: United States Edition
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