Robert E. McCormick Managerial Economics

ISBN 13: 9780135447505

Managerial Economics

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9780135447505: Managerial Economics
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This new book shows the power of economic thinking, and successfully incorporates real world examples to demonstrate that economics is a practical field about real life. Divided into five parts, the book covers - introductory material; consumer behaviour; finance related matter; the firm and its external relations with markets and customers; and the internal organisation of firms.

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Designed to acquaint the reader with the power of economic thinking, this book successfully incorporates real world examples to demonstrate that economics is a practical field. Divided into five parts, the book covers introductory material; consumer behavior; finance related matter; the firm and its external relations with markets and customers; and the internal organization of firms.

From the Back Cover:

Designed to introduce the power of economic thinking, this volume successfully incorporates real world examples to demonstrate that economics is a practical field. Divided into five parts, the book covers introductory material; consumer behavior; finance related matter; the firm and its external relations with markets and customers; and the internal organization of firms. For business managers and all those interested in managerial economics.

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Robert E. McCormick
Published by Pearson College Div (1992)
ISBN 10: 013544750X ISBN 13: 9780135447505
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McCormick, Robert E.
Published by Pearson College Div (1992)
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McCormick, Robert E.
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