Management in Marketing Channels

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9780135478523: Management in Marketing Channels
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Channel Members can achieve high yield performance primarily by ensuring that their activities are onsistent with the needs and wants of their target markets.

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Adel I. El-Ansary, James R. Brown, Louis W. Stern
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Adel I. El-Ansary, James R. Brown, Louis W. Stern
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Louis W. Stern; Adel I. El-Ansary; James R. Brown
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