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Marketing Management incorporates the quantitative and behavioral tools, concepts, and models designed to improve the marketing decision making of today's and tomorrow's marketing executives. Discussions include: the concept of marketing opportunity and threat, theoretical models of buyer behavior, market segmentation, forecasting, profit maximization, product positioning, life cycle, and branding, and more.
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Book Description Prentice-Hall, 1972. Hardcover. Condition: New. Never used!. Seller Inventory # P110135573890