Marketing Management: Analysis, Planning, and Control

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9780135573891: Marketing Management: Analysis, Planning, and Control
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Marketing Management incorporates the quantitative and behavioral tools, concepts, and models designed to improve the marketing decision making of today's and tomorrow's marketing executives. Discussions include: the concept of marketing opportunity and threat, theoretical models of buyer behavior, market segmentation, forecasting, profit maximization, product positioning, life cycle, and branding, and more.

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Other Popular Editions of the Same Title

9780135579275: Marketing Management: Analysis, Planning and Control (The Prentice-Hall series in marketing)

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ISBN 10:  0135579279 ISBN 13:  9780135579275
Publisher: Prentice Hall, 1984
Hardcover

9780135579596: Marketing Management: Analysis, Planning and Control

Prenti..., 1976
Hardcover

9780135579756: Marketing Mamagement Analysis, Planning, and Control

Prenti..., 1980
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Philip Kotler
Published by Prentice-Hall (1972)
ISBN 10: 0135573890 ISBN 13: 9780135573891
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