Marketing Management and Strategy: A Reader

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9780135584538: Marketing Management and Strategy: A Reader
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This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts.

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In the first book to offer a comprehensive analysis of family law in the European Union, McGlynn critically analyses existing EU law in relation to childhood, parenthood and partnerships, providing a robust challenge to the arguments in favour of the codification of European civil law, including family law.

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Clare MCGlynn is Professor of Law at Durham University.

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Other Popular Editions of the Same Title

9783540288978: Knowledge-Based Intelligent Information and Engineering Systems: 9th International Conference, KES 2005, Melbourne, Australia, September 14-16, 2005. (Lecture Notes in Computer Science) (Pt. 4)

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ISBN 10:  354028897X ISBN 13:  9783540288978
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9783540288961: Knowledge-Based Intelligent Information and Engineering Systems: 9th International Conference, KES 2005, Melbourne, Australia, September 14-16, 2005. (Lecture Notes in Computer Science) (Pt. 3)

Springer, 2005
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9783540288954: Knowledge-Based Intelligent Information and Engineering Systems: 9th International Conference, KES 2005, Melbourne, Australia, September 14-16, 2005. Part II (Lecture Notes in Computer Science)

Springer, 2005
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Book Description Pearson Education (US), United States, 1988. Paperback. Condition: New. 4th edition. Language: English . Brand New Book ***** Print on Demand *****. This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts. Seller Inventory # AAV9780135584538

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Book Description Pearson Education (US), United States, 1988. Paperback. Condition: New. 4th edition. Language: English . Brand New Book ***** Print on Demand *****.This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts. Seller Inventory # AAV9780135584538

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