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Synopsis
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand to be the first to reflect changes in marketing theory and practice.
"synopsis" may belong to another edition of this title.
From the Publisher
Best-seller world-wide, the ninth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning and performance.
From the Back Cover
Key Benefit: Throughout the book, emphasis is placed on the importance of offering quality, service, and value. Key Topics: It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
"About this title" may belong to another edition of this title.
- PublisherPearson Higher Education
- Publication date1991
- ISBN 10 0135634792
- ISBN 13 9780135634790
- BindingPaperback
- LanguageEnglish
- Rating
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Marketing Management : Analysis, Planning, Implementation, and Control
Published by
Pearson Education, Limited, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 7th. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP9396097
Quantity: 1 available
Stock Image
Marketing Management : Analysis, Planning, Implementation, and Control
Published by
Pearson Education, Limited, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 7th. Used book that is in clean, average condition without any missing pages. Seller Inventory # 18083478-6
Quantity: 1 available
Stock Image
Marketing Management : Analysis, Planning, Implementation, and Control
Published by
Pearson Education, Limited, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 7th. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP9396097
Quantity: 1 available
Stock Image
Marketing Management: Analysis, Planning, Implementation and Control
Published by
Pearson Higher Education, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR001334850
Quantity: 1 available
Stock Image
Marketing Management: Analysis, Planning, Implementation and Control
Published by
Pearson Higher Education, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004811099
Quantity: 3 available
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Marketing Management: Analysis, Planning, Implementation and Control
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbs3960006566
Quantity: 1 available
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Marketing Management
Published by
Pearson Higher Education, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Used
Softcover
Seller: Hamelyn, Madrid, Spain
Seller rating 4 out of 5 stars
Condition: Muy bueno. : Este libro, 'Marketing Management: Analysis, Planning, Implementation and Control', es una guía completa sobre la gestión de marketing. Escrito por Philip Kotler, se centra en las decisiones que los gerentes de marketing y la alta dirección enfrentan para armonizar los objetivos y recursos de la organización con las necesidades y oportunidades del mercado. El libro aplica el pensamiento de marketing a productos y servicios, mercados de consumo e industriales. Esta edición, la séptima, presenta una organización optimizada del contenido, material actualizado y nuevos ejemplos que reflejan los últimos desarrollos del mercado. EAN: 9780135634790 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Management Autor: Philip Kotler Editorial: Prentice-Hall Idioma: en Páginas: 816 Formato: tapa blanda. Seller Inventory # Happ-2023-12-01-758a80c1
Quantity: 1 available
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Marketing Management: Analysis, Planning, Implementation and Control
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:0135634792. Seller Inventory # 9563598
Quantity: 1 available
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Marketing Management: Analysis, Planning, Implementation and Control
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:0135634792. Seller Inventory # 9556661
Quantity: 1 available
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Direccion de Marketing 7ªEdicion
Seller: Librería 7 Colores, Madrid, MADRI, Spain
Seller rating 5 out of 5 stars
Tapa Blanda. Condition: Con signos de uso. Seller Inventory # 769959
Quantity: 1 available