Items related to Advertising: Principles and Practice
Synopsis
This best-selling book gives an introduction to both the theory and practice of advertising.
Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.
"synopsis" may belong to another edition of this title.
From the Back Cover
Key Benefit: This best-selling book gives an introduction to both the theory and practice of advertising. Key Topics: Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented. Market: Appropriate for readers interested in advertising.
"About this title" may belong to another edition of this title.
- PublisherPrentice Hall College Div
- Publication date1997
- ISBN 10 0135978815
- ISBN 13 9780135978818
- BindingHardcover
- LanguageEnglish
- Edition number4
- Number of pages731
- Rating
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Advertising: Principles and Practice
Published by
Prentice Hall College Div, 1997
ISBN 10: 0135978815
ISBN 13: 9780135978818
Used
Hardcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00031621320
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Advertising : Principles and Practice
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 12174014-6
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Advertising: Principles and Practice
Published by
Prentice Hall College Div, 1997
ISBN 10: 0135978815
ISBN 13: 9780135978818
Used
Hardcover
Seller: BookHolders, Towson, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: fourth ] Publisher: Prentice Hall College Div Pub Date: 12/15/1997 Binding: Hardcover Pages: 731 fourth edition. Seller Inventory # 6896077
Quantity: 1 available
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Advertising: Principles and Practices
Seller: Studibuch, Stuttgart, Germany
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hardcover. Condition: Sehr gut. Seiten; 9780135978818.2 Gewicht in Gramm: 3. Seller Inventory # 732523
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