Synopsis
This best-selling book gives an introduction to both the theory and practice of advertising.
Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.
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From the Back Cover
Key Benefit: This best-selling book gives an introduction to both the theory and practice of advertising. Key Topics: Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented. Market: Appropriate for readers interested in advertising.
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Advertising: Principles and Practice
Published by
Prentice Hall College Div, 1997
ISBN 10: 0135978815
ISBN 13: 9780135978818
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Hardcover
Seller: BookHolders, Towson, MD, U.S.A.
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: fourth ] Publisher: Prentice Hall College Div Pub Date: 12/15/1997 Binding: Hardcover Pages: 731 fourth edition. Seller Inventory # 6896077
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Advertising : Principles and Practice
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 12174014-6
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Advertising: Principles and Practices (Advertising : Principles & Practice, 4th ed)
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Hardcover. Condition: Very Good. Advertising: Principles and Practices (Advertising : Principles & Practice, 4th ed) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780135978818
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Advertising: Principles and Practices (Advertising : Principles & Practice, 4th ed)
Published by
Pearson Education (US) 15/12/1997, 1997
ISBN 10: 0135978815
ISBN 13: 9780135978818
Used
Hardcover
Seller: Bahamut Media, Reading, United Kingdom
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Hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780135978818
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Advertising: Principles and Practices
Seller: Studibuch, Stuttgart, Germany
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hardcover. Condition: Sehr gut. Seiten; 9780135978818.2 Gewicht in Gramm: 3. Seller Inventory # 732523
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