E-Commerce 2009 (5th Edition)

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9780136007111: E-Commerce 2009 (5th Edition)

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce
For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

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Laudon, Kenneth, Traver, Carol Guercio
Published by Prentice Hall (2008)
ISBN 10: 0136007112 ISBN 13: 9780136007111
New Hardcover Quantity Available: 2
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Murray Media
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Book Description Prentice Hall, 2008. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110136007112

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