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Strategic Marketing - Softcover

Mooradian, Todd A.; Matzler, Kurt; Ring, Lawrence J.

 
9780136028048: Strategic Marketing
Softcover
ISBN 10: 0136028047 ISBN 13: 9780136028048
Publisher: Pearson College Div, 2011
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An all-purpose approach to strategic marketing management.

Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

"synopsis" may belong to another edition of this title.

  • PublisherPearson College Div
  • Publication date2011
  • ISBN 10 0136028047
  • ISBN 13 9780136028048
  • BindingPaperback
  • Edition number1
  • Number of pages384
  • Rating

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