Introduction to Electronic Commerce (2nd Edition)

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9780136033240: Introduction to Electronic Commerce (2nd Edition)
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Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development
Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.

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Other Popular Editions of the Same Title

9780137008070: Introduction to Electronic Commerce

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ISBN 10:  0137008074 ISBN 13:  9780137008070
Publisher: Pearson
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9780138010140: Introduction to Electronic Commerce: International Edition

Pearson, 2010
Softcover

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