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Synopsis
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand to be the first to reflect changes in marketing theory and practice.
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- Publisherprentice hall
- Publication date1998
- ISBN 10 0136034322
- ISBN 13 9780136034322
- BindingHardcover
- LanguageEnglish
- Rating
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Marketing Management
Seller: dsmbooks, Liverpool, United Kingdom
Seller rating 4 out of 5 stars
hardcover. Condition: New. New. book. Seller Inventory # D8S0-3-M-0136034322-6
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