Basic Marketing Research (3rd Edition)

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9780136037903: Basic Marketing Research (3rd Edition)

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
  A useful reference for marketing professionals who need to increase their market research skills.

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Malhotra, Naresh K.;Peterson, Mark
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