Basic Marketing Research (Instructor's Review Copy) ADecision Making Approach

 
9780136038009: Basic Marketing Research (Instructor's Review Copy) ADecision Making Approach
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With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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Naresh K. Malhotra
Published by Prentice Hall (2009)
ISBN 10: 013603800X ISBN 13: 9780136038009
New Hardcover Quantity Available: 1
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Irish Booksellers
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Book Description Prentice Hall, 2009. Condition: New. book. Seller Inventory # M013603800X

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