Marketing of High-Technology Products and Innovations (3rd Edition)

3.72 avg rating
( 18 ratings by Goodreads )
 
9780136049968: Marketing of High-Technology Products and Innovations (3rd Edition)
View all copies of this ISBN edition:
 
 

The only text on the market that provides readers with the marketing information they need to successfully market high-tech products.

Introduction to World of High Technology Marketing; Strategic Market

Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications;

Strategic Considerations for the Triple Bottom Line in High-Tech Companies

MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.

"synopsis" may belong to another edition of this title.

From the Publisher:

The past few years have seen significant challenges including soaring fuel and food costs, climate change, ongoing poverty and human needs in developing countries, and an unstable global political environment. Solving these pressing problems requires a multifaceted approach, with a key aspect being the development of new technologies. New and established high-tech companies alike are offering revolutionary solutions for transportation and efficient energy generation. Social entrepreneurs and businesses of all sizes are pioneering new products and business models, even for base-of-the-pyramid markets (comprised of individuals who have low disposable incomes). Driving companies' business strategies is an increasing focus on the triple bottom line of people, profits, and planet. While the challenges are certainly daunting, it is an exciting time to be in tech!

From the Author:

A key contribution of the book are the Technology Expert’s "Views from the Trenches." High-tech marketing experts from Intel, IBM, Agilent, Foveon, Hewlett-Packard, and others, offer their insights about best-practices marketing in their companies.

Each chapter also features marketing implications for new technologies, such as RFID chips, nano-technology, Wi-Fi, and others.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Mohr, Jakki J.
Published by Prentice Hall PTR
ISBN 10: 0136049966 ISBN 13: 9780136049968
New Quantity Available: 5
International Edition
Seller:
TextbookRush
(Grandview Heights, OH, U.S.A.)
Rating
[?]

Book Description Prentice Hall PTR. Condition: Brand New. Softcover, International Edition. This is an International Edition. Seller Inventory # 9072067

More information about this seller | Contact this seller

Buy New
US$ 6.09
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Jakki J. Mohr , Sanjit Sengupta , Stanley Slater
ISBN 10: 0136049966 ISBN 13: 9780136049968
New Quantity Available: 3
International Edition
Seller:
booksdeck
(Westlake Village, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. Brand new book. This is an international edition textbook with identical content as the US version. We ship all our orders from CA/IL, USA (depending on your address) and NOT from Asia! Choose expedited shipping for superfast delivery with tracking. Seller Inventory # 9780136049968

More information about this seller | Contact this seller

Buy New
US$ 12.75
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Mohr, Jakki J.; Sengupta, Sanjit; Slater, Stanley
Published by Pearson
ISBN 10: 0136049966 ISBN 13: 9780136049968
New Hardcover Quantity Available: 1
International Edition
Seller:
WFL
(Holtsville, NY, U.S.A.)
Rating
[?]

Book Description Pearson. Hardcover. Condition: New. 0136049966 New ,International Edition , Paperback , Same text as US edition , ISBN /Cover may be different , Ready to ship, Express 5-8 business days worldwide delivery. Seller Inventory # INSTFHR32401

More information about this seller | Contact this seller

Buy New
US$ 14.69
Convert Currency

Add to Basket

Shipping: US$ 4.90
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Mohr, Jakki J.; Sengupta, Sanjit; Slater, Stanley
Published by Pearson
ISBN 10: 0136049966 ISBN 13: 9780136049968
New Hardcover Quantity Available: 1
International Edition
Seller:
WFL
(Holtsville, NY, U.S.A.)
Rating
[?]

Book Description Pearson. Hardcover. Condition: New. 0136049966 New ,International Edition , Paperback , Same text as US edition , ISBN /Cover may be different , Ready to ship, Express 5-8 business days worldwide delivery. Seller Inventory # INSTFHR32396

More information about this seller | Contact this seller

Buy New
US$ 14.69
Convert Currency

Add to Basket

Shipping: US$ 4.90
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Jakki J. Mohr, Sanjit Sengupta & Stanley Slater
ISBN 10: 0136049966 ISBN 13: 9780136049968
New Softcover Quantity Available: > 20
International Edition
Seller:
LowPriceBookDeals
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Softcover. Condition: New. 3rd edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # LPBDUS1467158

More information about this seller | Contact this seller

Buy New
US$ 16.70
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Mohr, Jakki J.; Sengupta, Sanjit; Slater, Stanley
Published by Pearson
ISBN 10: 0136049966 ISBN 13: 9780136049968
New Hardcover Quantity Available: 10
International Edition
Seller:
WFL
(Holtsville, NY, U.S.A.)
Rating
[?]

Book Description Pearson. Hardcover. Condition: New. 0136049966 New ,International Edition , Paperback , Same text as US edition , ISBN /Cover may be different , Ready to ship, Express 5-8 business days worldwide delivery. Seller Inventory # INFHR1741

More information about this seller | Contact this seller

Buy New
US$ 16.54
Convert Currency

Add to Basket

Shipping: US$ 4.90
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Jakki J. Mohr; Sanjit Sengupta; Stanley Slater
ISBN 10: 0136049966 ISBN 13: 9780136049968
New Paperback Quantity Available: 16
International Edition
Seller:
Bookstore99
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: NEW. This is an International Edition. Brand New Paperback- Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Delivery within 3-7 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Choose expedited shipping for Express delivery. Tracking number provided for every order. Seller Inventory # RU_9780136049968

More information about this seller | Contact this seller

Buy New
US$ 18.66
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Mohr, Jakki J.; Sengupta, Sanjit; Slater, Stanley
Published by Pearson
ISBN 10: 0136049966 ISBN 13: 9780136049968
New Softcover Quantity Available: 7
International Edition
Seller:
Sunshine Book Store
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Pearson. Condition: New. 0136049966 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Seller Inventory # AU_9780136049968

More information about this seller | Contact this seller

Buy New
US$ 21.65
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

Mohr, Jakki J.; Sengupta, Sanjit; Slater, Stanley
Published by Pearson
ISBN 10: 0136049966 ISBN 13: 9780136049968
New Hardcover Quantity Available: 10
International Edition
Seller:
Ben's Book Shop
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Pearson. Hardcover. Condition: New. 0136049966 Paperback. Book Condition: New. This is an International Edition. Brand new. Seller Inventory # INDMKT-9789332536623

More information about this seller | Contact this seller

Buy New
US$ 18.11
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

10.

MOHR,J.J., SENGUPTA,S.
ISBN 10: 0136049966 ISBN 13: 9780136049968
New Softcover Quantity Available: 20
International Edition
Seller:
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Condition: Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Seller Inventory # ABEADH*##4664

More information about this seller | Contact this seller

Buy New
US$ 18.40
Convert Currency

Add to Basket

Shipping: US$ 4.34
From India to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book