Marketing of High-Technology Products and Innovations (3rd Edition)

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9780136049968: Marketing of High-Technology Products and Innovations (3rd Edition)
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For undergraduate and graduate courses on marketing high-tech products.

 

Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products 

Marketing of High-Technology Products and Innovations  is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

 

The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. 

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From the Publisher:

The past few years have seen significant challenges including soaring fuel and food costs, climate change, ongoing poverty and human needs in developing countries, and an unstable global political environment. Solving these pressing problems requires a multifaceted approach, with a key aspect being the development of new technologies. New and established high-tech companies alike are offering revolutionary solutions for transportation and efficient energy generation. Social entrepreneurs and businesses of all sizes are pioneering new products and business models, even for base-of-the-pyramid markets (comprised of individuals who have low disposable incomes). Driving companies' business strategies is an increasing focus on the triple bottom line of people, profits, and planet. While the challenges are certainly daunting, it is an exciting time to be in tech!

From the Author:

A key contribution of the book are the Technology Expert’s "Views from the Trenches." High-tech marketing experts from Intel, IBM, Agilent, Foveon, Hewlett-Packard, and others, offer their insights about best-practices marketing in their companies.

Each chapter also features marketing implications for new technologies, such as RFID chips, nano-technology, Wi-Fi, and others.

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Other Popular Editions of the Same Title

9789332536623: Marketing of High-Technology Products and Innovations

Featured Edition

ISBN 10:  9332536627 ISBN 13:  9789332536623
Publisher: Pearson India, 2014
Softcover

9780131411685: Marketing of High-Technology Products and Innovations (2nd Edition)

Prenti..., 2004
Hardcover

9780130136060: Marketing of High-Technology Products and Innovations

Prenti..., 2001
Hardcover

9780131230231: Marketing of High-Technology Products and Innovations: International Edition

Pearson, 2003
Softcover

9780131364912: Marketing of High-Technology Products and Innovations: International Edition

Pearson, 2009
Softcover

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