Marketing of High-Technology Products and Innovations - Hardcover

Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley

Hardcover

ISBN 10: 0136049966 ISBN 13: 9780136049968

Publisher: Pearson, 2009

Synopsis

For undergraduate and graduate courses on marketing high-tech products.

 

Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products 

Marketing of High-Technology Products and Innovations  is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

 

The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. 

About this title

From the Publisher:

The past few years have seen significant challenges including soaring fuel and food costs, climate change, ongoing poverty and human needs in developing countries, and an unstable global political environment. Solving these pressing problems requires a multifaceted approach, with a key aspect being the development of new technologies. New and established high-tech companies alike are offering revolutionary solutions for transportation and efficient energy generation. Social entrepreneurs and businesses of all sizes are pioneering new products and business models, even for base-of-the-pyramid markets (comprised of individuals who have low disposable incomes). Driving companies' business strategies is an increasing focus on the triple bottom line of people, profits, and planet. While the challenges are certainly daunting, it is an exciting time to be in tech!

From the Author:

A key contribution of the book are the Technology Expert’s "Views from the Trenches." High-tech marketing experts from Intel, IBM, Agilent, Foveon, Hewlett-Packard, and others, offer their insights about best-practices marketing in their companies.

Each chapter also features marketing implications for new technologies, such as RFID chips, nano-technology, Wi-Fi, and others.

About this edition

• Publisher: Pearson
• Publication date: 2009
• ISBN 10: 0136049966
• ISBN 13: 9780136049968
• Binding: Hardcover
• Edition number: 3
• Number of pages: 576