Marketing: Real People, Real Choices (Teacher's Edition)

 
9780136071495: Marketing: Real People, Real Choices (Teacher's Edition)
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Summary: This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions,identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

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Other Popular Editions of the Same Title

9781256104056: Marketing Real People, Real Choices

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ISBN 10:  1256104051 ISBN 13:  9781256104056
Publisher: Prentice Hall, 2009
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9780138145507: Marketing: Real People, Real Choices Value Pack (includes OneKey CourseCompass, Student Access Kit, Videos on DVD for Marketing, and VangoNotes Audio Download)

Prenti..., 2007
Softcover

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Greg Marshall, Elnora Stuart Michael Soloman
Published by Prentice Hall (2009)
ISBN 10: 013607149X ISBN 13: 9780136071495
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