Items related to Marketing: Defined, Explained, Applied
A unique and valuable text for those wishing to expand their knowledge of marketing principles. The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix MARKET: The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text rather than passively read it.
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- PublisherPearson College Div
- Publication date2009
- ISBN 10 013607569X
- ISBN 13 9780136075691
- BindingPaperback
- Edition number1
- Number of pages290
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Marketing Defined, Explained, Applied
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Pearson College Div
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ISBN 10: 013607569X
ISBN 13: 9780136075691
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Marketing : Defined, Explained, Applied
Published by
Pearson College Div
(2009)
ISBN 10: 013607569X
ISBN 13: 9780136075691
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Softcover
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Marketing: Defined, Explained, Applied
Published by
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(2009)
ISBN 10: 013607569X
ISBN 13: 9780136075691
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Marketing: Defined, Explained, Applied
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(2009)
ISBN 10: 013607569X
ISBN 13: 9780136075691
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Marketing: Defined, Explained, Applied
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Pearson College Div
(2009)
ISBN 10: 013607569X
ISBN 13: 9780136075691
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MARKETING: DEFINED, EXPLAINED, A
Published by
Pearson College Div
(2009)
ISBN 10: 013607569X
ISBN 13: 9780136075691
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Softcover
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