KEY BENEFIT: Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools.
KEY TOPICS: An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring
MARKET: For readers interested in learning the theory and then how to apply it, in order to “do Marketing Public Relations” in the real world.
"synopsis" may belong to another edition of this title.
Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0136082998
Book Description Prentice Hall, 2009. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0136082998
Book Description Pearson, 2009. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110136082998
Book Description Pearson, 2009. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780136082996
Book Description International Edition. Paperback. Book Condition: New. International Edition. Very fast shipping. Receive your book in 2-7 business days if you checkout with expedited shipping. We take pride in our customer service, please contact us if you have any questions regarding the listing. Bookseller Inventory # in-us-9780136082996
Book Description Prentice Hall, 2009. Paperback. Book Condition: Brand New. 1st edition. 336 pages. 9.00x6.75x0.50 inches. In Stock. Bookseller Inventory # zk0136082998
Book Description Pearson. PAPERBACK. Book Condition: New. 0136082998 NEW TEXTBOOK, SHIPS WITH EMAILED TRACKING FROM USA. Bookseller Inventory # Z0136082998ZN
Book Description Prentice Hall, 2009. Book Condition: new. Shiny and new! Expect delivery in 20 days. Bookseller Inventory # 9780136082996-1
Book Description Soft cover. Book Condition: New. NEW - International Edition - ISBN 9788131763315 - Same Contents as in US edition - in english - 1ed - - SHRINKwrapped BOXpacked - Printed in Asia - Cover image is different from US edition - There is no CD or Access Code, unless specified above - Ships from various locations - Expedited 2 to 4 day Delivery option available -Standard shipping takes 5 to 10 business days - Tracking number is emailed for every order -You get same study contents at a fraction of US edition cost - Save Hard earned money. Bookseller Inventory # N82