Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media

4 avg rating
( 8 ratings by Goodreads )
 
9780136082996: Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media

KEY BENEFIT: Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools.

KEY TOPICS
: An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring

MARKET
: For readers interested in learning the theory and then how to apply it, in order to “do Marketing Public Relations” in the real world.

"synopsis" may belong to another edition of this title.

Buy New View Book
List Price: US$ 150.40
US$ 136.45

Convert Currency

Shipping: US$ 3.50
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Giannini, Gaetan T.
Published by Prentice Hall
ISBN 10: 0136082998 ISBN 13: 9780136082996
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0136082998

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 136.45
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

2.

Gaetan T. Giannini
Published by Prentice Hall (2009)
ISBN 10: 0136082998 ISBN 13: 9780136082996
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2009. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0136082998

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 195.09
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

3.

Gaetan T. Giannini Jr.
Published by Pearson (2009)
ISBN 10: 0136082998 ISBN 13: 9780136082996
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Pearson, 2009. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110136082998

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 199.44
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

4.

Gaetan T. Giannini Jr.
Published by Pearson (2009)
ISBN 10: 0136082998 ISBN 13: 9780136082996
New Softcover First Edition Quantity Available: > 20
Seller:
Palexbooks
(Sanford, NC, U.S.A.)
Rating
[?]

Book Description Pearson, 2009. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780136082996

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 201.12
Convert Currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

International Edition
Published by International Edition
ISBN 10: 0136082998 ISBN 13: 9780136082996
New Paperback Quantity Available: 1
International Edition
Seller:
Campustexxts
(Vicksburg, MI, U.S.A.)
Rating
[?]

Book Description International Edition. Paperback. Book Condition: New. International Edition. Very fast shipping. Receive your book in 2-7 business days if you checkout with expedited shipping. We take pride in our customer service, please contact us if you have any questions regarding the listing. Bookseller Inventory # in-us-9780136082996

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 203.66
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

6.

Giannini, Gaetan T.
Published by Prentice Hall (2009)
ISBN 10: 0136082998 ISBN 13: 9780136082996
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Prentice Hall, 2009. Paperback. Book Condition: Brand New. 1st edition. 336 pages. 9.00x6.75x0.50 inches. In Stock. Bookseller Inventory # zk0136082998

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 215.61
Convert Currency

Add to Basket

Shipping: US$ 7.93
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Jr., Gaetan T. Giannini
Published by Pearson
ISBN 10: 0136082998 ISBN 13: 9780136082996
New PAPERBACK Quantity Available: 1
Seller:
SGS Trading Inc
(Franklin Lakes, NJ, U.S.A.)
Rating
[?]

Book Description Pearson. PAPERBACK. Book Condition: New. 0136082998 NEW TEXTBOOK, SHIPS WITH EMAILED TRACKING FROM USA. Bookseller Inventory # Z0136082998ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 244.05
Convert Currency

Add to Basket

Shipping: US$ 3.89
Within U.S.A.
Destination, Rates & Speeds

8.

Giannini, Gaetan T.
Published by Prentice Hall (2009)
ISBN 10: 0136082998 ISBN 13: 9780136082996
New Quantity Available: 1
Seller:
Nearfine Books
(Brooklyn, NY, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2009. Book Condition: new. Shiny and new! Expect delivery in 20 days. Bookseller Inventory # 9780136082996-1

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 286.99
Convert Currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

Gaetan Giannini
ISBN 10: 0136082998 ISBN 13: 9780136082996
New Soft cover First Edition Quantity Available: > 20
International Edition
Seller:
LOW COST_FAST SHIP
(Scottsdale, AZ, U.S.A.)
Rating
[?]

Book Description Soft cover. Book Condition: New. NEW - International Edition - ISBN 9788131763315 - Same Contents as in US edition - in english - 1ed - - SHRINKwrapped BOXpacked - Printed in Asia - Cover image is different from US edition - There is no CD or Access Code, unless specified above - Ships from various locations - Expedited 2 to 4 day Delivery option available -Standard shipping takes 5 to 10 business days - Tracking number is emailed for every order -You get same study contents at a fraction of US edition cost - Save Hard earned money. Bookseller Inventory # N82

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 322.41
Convert Currency

Add to Basket

Shipping: US$ 5.99
Within U.S.A.
Destination, Rates & Speeds