Contemporary Direct & Interactive Marketing (2nd Edition)

3 avg rating
( 1 ratings by Goodreads )
 
9780136086109: Contemporary Direct & Interactive Marketing (2nd Edition)
View all copies of this ISBN edition:
 
 

Learn to identify a firm’s ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before. Spiller/Baier combines the theory of direct and interactive marketing with highly practical strategies and examples. Direct and interactive marketing require a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology. In this newly revised second edition, the text has been updated to reflect the most recent innovations in online advertising and customer interaction. Among these additions are sections on blogging, social networks, and search engine advertising.
The Foundations of Direct & Interactive Marketing (D&IM); Integrated Marketing Communication (IMC):  The Message & Media Decisions in Direct & Interactive Marketing; Response, Measurement & Metrics of Direct & Interactive Marketing; Applications & Future Directions of Direct & Interactive Marketing
  A career in marketing today increasingly requires direct marketing and online marketing skills. Spiller/Baier prepares students with everything they need in order to plan and execute interactive and direct marketing campaigns using today’s latest technology.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Lisa Spiller
ISBN 10: 0136086101 ISBN 13: 9780136086109
New Paperback Quantity Available: 5
International Edition
Seller:
PRIORITY BOOKS
(Springfield, VA, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 2nd Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 504 pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Seller Inventory # 394858

More information about this seller | Contact this seller

Buy New
US$ 28.41
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Lisa Spiller
ISBN 10: 0136086101 ISBN 13: 9780136086109
New Paperback Quantity Available: 2
International Edition
Seller:
ZerichSpace
(Antioch, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: New. New condition. Softcover book, 2nd Edition. (Read Description Before Buying), This is an international Edition. Black and White Book. ISBN or covers May Be Different From US Edition. Book may have Restricted Sales Disclaimer Wordings printed on cover. Books May Be Shipped From Overseas as per stock status. Seller Inventory # 757461

More information about this seller | Contact this seller

Buy New
US$ 28.44
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Lisa Spiller
ISBN 10: 0136086101 ISBN 13: 9780136086109
New Paperback Quantity Available: 1
International Edition
Seller:
Nick Book House
(Fresno, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: New. New, Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Seller Inventory # 14230

More information about this seller | Contact this seller

Buy New
US$ 28.51
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Spiller, Lisa, Baier, Martin
Published by Prentice Hall (2009)
ISBN 10: 0136086101 ISBN 13: 9780136086109
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2009. Paperback. Condition: New. Never used!. Seller Inventory # P110136086101

More information about this seller | Contact this seller

Buy New
US$ 40.91
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Lisa Spiller; Martin Baier
ISBN 10: 0136086101 ISBN 13: 9780136086109
New Softcover/Paperback Quantity Available: 2
International Edition
Seller:
Bookdee Co., Ltd.
(NONTHABURI, Thailand)
Rating
[?]

Book Description Softcover/Paperback. Condition: NEW. BRAND NEW *** INTERNATIONAL EDITION **** BOOK ONLY. This book is black/white(same US format). High Quality same contents as US ed Except for ISBN & Cover different from the website. Book only DO NOT include supplementary materials. Book ship via EXPRESS SERVICE , normally takes 3-5 business days. CANNOT SHIP to PR, P.O. Box, APO, FPO addresses. It is absolutely legal to use IE book in the USA. Please contact us before you purchase if you have any question about international edition textbooks. I. Seller Inventory # I9780136086109

More information about this seller | Contact this seller

Buy New
US$ 33.09
Convert Currency

Add to Basket

Shipping: US$ 10.00
From Thailand to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Spiller
ISBN 10: 0136086101 ISBN 13: 9780136086109
New Quantity Available: 6
International Edition
Seller:
Aree Buttan
(Bangkok, -, Thailand)
Rating
[?]

Book Description Condition: Brand New. This is INTERNATIONAL EDITION, Brand New, 2 edition, , , Softcover International Edition., High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Seller Inventory # 102304

More information about this seller | Contact this seller

Buy New
US$ 24.14
Convert Currency

Add to Basket

Shipping: US$ 19.00
From Thailand to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Spiller
ISBN 10: 0136086101 ISBN 13: 9780136086109
New Quantity Available: 6
International Edition
Seller:
store5559
(Park Ridge, IL, U.S.A.)
Rating
[?]

Book Description Condition: Brand New. Brand New, 2 edition, , , Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Seller Inventory # 2304

More information about this seller | Contact this seller

Buy New
US$ 35.47
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Spiller, Lisa; Baier, Martin
Published by U.S.A.: Prentice Hall (2009)
ISBN 10: 0136086101 ISBN 13: 9780136086109
New Soft cover Quantity Available: 1
International Edition
Seller:
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description U.S.A.: Prentice Hall, 2009. Soft cover. Condition: New. 2nd Edition. New, International Edition, 2nd Edition . To be delivered in 3-5 business days via FedEx or UPS. Premium quality books. Seller Inventory # 0136086101

More information about this seller | Contact this seller

Buy New
US$ 50.99
Convert Currency

Add to Basket

Shipping: US$ 10.00
From Thailand to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

Spiller, Lisa
Published by Prentice Hall
ISBN 10: 0136086101 ISBN 13: 9780136086109
New Paperback Quantity Available: 1
International Edition
Seller:
Campustexxts
(Vicksburg, MI, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Paperback. Condition: New. International Edition. Very fast shipping. Receive your book in 2-7 business days if you checkout with expedited shipping. We take pride in our customer service, please contact us if you have any questions regarding the listing. Seller Inventory # in-us-9780136086109

More information about this seller | Contact this seller

Buy New
US$ 60.50
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

10.

Lisa Spiller, Martin Baier
Published by Prentice Hall (2009)
ISBN 10: 0136086101 ISBN 13: 9780136086109
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2009. Paperback. Condition: New. 2. Seller Inventory # DADAX0136086101

More information about this seller | Contact this seller

Buy New
US$ 172.54
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book