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Synopsis
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
"synopsis" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date2010
- ISBN 10 0136102433
- ISBN 13 9780136102434
- BindingPaperback
- LanguageEnglish
- Number of pages541
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Marketing: An Introduction (10th Edition)
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Marketing: An Introduction (10th Edition)
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Marketing: An Introduction (10th Edition)
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Marketing: An Introduction (10th Edition)
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Prentice Hall/ Pearson, Upper Saddle River, NJ, 2011
ISBN 10: 0136102433
ISBN 13: 9780136102434
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