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Synopsis
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
"synopsis" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date2010
- ISBN 10 0136102433
- ISBN 13 9780136102434
- BindingPaperback
- LanguageEnglish
- Number of pages541
- Rating
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Marketing: An Introduction (10th Edition)
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Marketing: An Introduction (10th Edition)
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Marketing: An Introduction (10th Edition)
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Marketing: An Introduction
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Marketing: An Introduction (10th Edition)
Published by
Prentice Hall/ Pearson, Upper Saddle River, NJ, 2011
ISBN 10: 0136102433
ISBN 13: 9780136102434
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Softcover. Condition: Very Good. 10th Edition. Light shelf and corner wear, Text appears clean, Slight curl to front cover, Binding is in good sturdy condition. 541 pages. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0136102433. ISBN/EAN: 9780136102434. Pictures of this item not already displayed here available upon request. Inventory No: 1561014660. Seller Inventory # 1561014660
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Marketing: An Introduction (10th Edition)
Published by
Prentice Hall/ Pearson, Upper Saddle River, NJ, 2011
ISBN 10: 0136102433
ISBN 13: 9780136102434
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Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
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Softcover. Condition: New. 10th Edition. This book is in NEW CONDITION! May contain minor wear from storage. 541 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0136102433. ISBN/EAN: 9780136102434. Pictures of this item not already displayed here available upon request. Inventory No: 1561014658. Seller Inventory # 1561014658
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Marketing: An Introduction
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paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0136102433
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