Items related to Public Relations Practices: Managerial Case Studies...
Synopsis
Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics. For any practicing public relations professional.
"synopsis" may belong to another edition of this title.
From the Back Cover
Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics. For any practicing public relations professional.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Public Relations Practices: Managerial Case Studies...
Stock Image
Public Relations Practices : Managerial Case Studies and Problems
Published by
Pearson Education, Limited, 2002
ISBN 10: 0136138039
ISBN 13: 9780136138037
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 6th. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP73091896
Quantity: 1 available
Stock Image
Public Relations Practices : Managerial Case Studies and Problems
Published by
Pearson Education, Limited, 2002
ISBN 10: 0136138039
ISBN 13: 9780136138037
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 6th. Used book that is in clean, average condition without any missing pages. Seller Inventory # 2218611-75
Quantity: 1 available
Stock Image
Public Relations Practices: Managerial Case Studies and Problems
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.4. Seller Inventory # G0136138039I3N00
Quantity: 1 available
Stock Image
Public Relations Practices: Managerial Case Studies and Problems
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00058994232
Quantity: 1 available
Stock Image
Public Relations Practices: Managerial Case Studies and Problems
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-127-012
Quantity: 1 available
Stock Image
Public Relations Practices: Managerial Case Studies and Problems, 6TH Ed
Published by
Prentice Hall, Upper Saddle River, NJ, 2003
ISBN 10: 0136138039
ISBN 13: 9780136138037
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Softcover. Condition: Good. 6th Edition. Minor highlighting in text, shelf and corner wear to cover Quantity Available: 1. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0136138039. ISBN/EAN: 9780136138037. Pictures of this item not already displayed here available upon request. Inventory No: 1560799516. Seller Inventory # 1560799516
Quantity: 1 available