Practice of Public Relations

3.68 avg rating
( 105 ratings by Goodreads )
 
9780136138112: Practice of Public Relations

For courses in public relations taught in Journalism, Communications, and Business departments. Typical course titles include Public Relations and Introduction to Public Relations. The new edition is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one "A Question of Ethics" case problem per chapter.

"synopsis" may belong to another edition of this title.

From the Publisher:

The sixth edition, now full-color and streamlined, is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to video, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one "A Question of Ethics" case problem per chapter.

From the Back Cover:

An "in-your-face" book for an "in-your-face" profession, this full-color introduction to Public Relations prepares readers for the cutting-edge of today's constantly-changing, Internet-influenced PR field. Using a unique hands-on approach that forces readers to think critically about PR situations, it captures the liveliness, vitality, and relevance of a field that is built on the important personal relationships, judgmental skills, and online knowledge that will dominate the 21st Century. The focus throughout is on the ethical challenges, the "how to" counsel, and the public relations conundrums that PR practitioners face everyday on the job. Features extensive internet applications; cases; "Over the Top" interviews with prominent practitioners and with CEOs of companies under seige; and "Question of Ethics" boxes. Focuses on five key areas: Evolution (What Is Public relations; History of Public Relations); Validation (Public Opinion; Ethics; Research; The Law); Activation (Communication; Management; Crisis Management; IMC); Execution (Public Relations Writing; Writing for Eye/Ear; Internet); Publics (Print Media; Electronic Media; Employees; Consumers/Investors; Multicultural/International Communities; Government; Future).

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Fraser P. Seitel
ISBN 10: 013613811X ISBN 13: 9780136138112
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801361381121.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.76
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Seitel, Fraser P.
Published by Prentice Hall College Div (1997)
ISBN 10: 013613811X ISBN 13: 9780136138112
New Hardcover Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 1997. Hardcover. Book Condition: New. Bookseller Inventory # P11013613811X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 43.48
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

3.

Fraser P. Seitel
Published by Prentice Hall College Div (1997)
ISBN 10: 013613811X ISBN 13: 9780136138112
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 1997. Hardcover. Book Condition: New. 7. Bookseller Inventory # DADAX013613811X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 47.60
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Fraser P. Seitel
Published by Prentice Hall College Div (1997)
ISBN 10: 013613811X ISBN 13: 9780136138112
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 1997. Hardcover. Book Condition: New. book. Bookseller Inventory # 013613811X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 56.25
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Fraser P. Seitel
Published by Pearson Education (US), United States (1997)
ISBN 10: 013613811X ISBN 13: 9780136138112
New Hardcover Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 1997. Hardback. Book Condition: New. 7th edition. 254 x 202 mm. Language: N/A. Brand New Book. For courses in public relations taught in Journalism, Communications, and Business departments. Typical course titles include Public Relations and Introduction to Public Relations. The new edition is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one A Question of Ethics case problem per chapter. Bookseller Inventory # AAZ9780136138112

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 60.63
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Fraser P. Seitel
Published by Pearson Education (US), United States (1997)
ISBN 10: 013613811X ISBN 13: 9780136138112
New Hardcover Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 1997. Hardback. Book Condition: New. 7th edition. 254 x 202 mm. Language: N/A. Brand New Book. For courses in public relations taught in Journalism, Communications, and Business departments. Typical course titles include Public Relations and Introduction to Public Relations. The new edition is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one A Question of Ethics case problem per chapter. Bookseller Inventory # AAZ9780136138112

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 62.71
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Fraser P. Seitel
Published by Pearson Education (US)
ISBN 10: 013613811X ISBN 13: 9780136138112
New Hardcover Quantity Available: 1
Seller
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description Pearson Education (US). Hardback. Book Condition: new. BRAND NEW, Practice of Public Relations (7th edition), Fraser P. Seitel, For courses in public relations taught in Journalism, Communications, and Business departments. Typical course titles include Public Relations and Introduction to Public Relations. The new edition is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one "A Question of Ethics" case problem per chapter. Bookseller Inventory # B9780136138112

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.00
Convert Currency

Add to Basket

Shipping: US$ 8.82
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Seitel, Fraser P.
Published by Prentice Hall College Div
ISBN 10: 013613811X ISBN 13: 9780136138112
New Hardcover Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div. Hardcover. Book Condition: New. 013613811X New Condition. Bookseller Inventory # NEW6.1780154

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

9.

Seitel, Fraser P.
Published by Prentice Hall College Div (1997)
ISBN 10: 013613811X ISBN 13: 9780136138112
New Hardcover Quantity Available: 1
Rating
[?]

Book Description Prentice Hall College Div, 1997. Book Condition: New. This is an introduction to the principles and practices of public relations. Num Pages: 576 pages, Illustrations (some col.), ports. (some col.). BIC Classification: KJSP. Category: (P) Professional & Scholarly; (UP) Postgraduate; (UU) Undergraduate. Dimension: 260 x 210 x 28. Weight in Grams: 1218. . 1997. 7th Edition. Hardcover. . . . . . Bookseller Inventory # V9780136138112

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 64.99
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

10.

Seitel, Fraser P.
Published by Prentice Hall College Div
ISBN 10: 013613811X ISBN 13: 9780136138112
New Hardcover Quantity Available: 1
Seller
Kennys Bookstore
(Olney, MD, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div. Book Condition: New. This is an introduction to the principles and practices of public relations. Num Pages: 576 pages, Illustrations (some col.), ports. (some col.). BIC Classification: KJSP. Category: (P) Professional & Scholarly; (UP) Postgraduate; (UU) Undergraduate. Dimension: 260 x 210 x 28. Weight in Grams: 1218. . 1997. 7th Edition. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780136138112

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 65.15
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book