Practice of Public Relations

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9780136138112: Practice of Public Relations

For courses in public relations taught in Journalism, Communications, and Business departments. Typical course titles include Public Relations and Introduction to Public Relations. The new edition is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one "A Question of Ethics" case problem per chapter.

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From the Publisher:

The sixth edition, now full-color and streamlined, is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to video, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one "A Question of Ethics" case problem per chapter.

From the Back Cover:

To succeed in public relations, professionals need an innate sense of the power, excitement, and value to society's primary institutions of its practice. This book uses a unique hands-on approach that prompts readers to think critically about the field. Prepares readers to deal with a full range of situations and to arrive at effective, ethical solutions. Offers two new mini-chapters on Investor Relations and International Public Relations. Features new contemporary cases including Rudy Giuliani and 9/11, Gary Condit, Trent Lott, Microsoft public relations, and more. Presents new hypothetical cases including cases on speechwriting, Internet monitoring, and sex discrimination. Features new contemporary interviews with such public figures as Gov. Jesse Ventura, Rudy Giuliani PR Director Sunny Mindell, National Black Public Relations Association President Pat Tobin, and White House Press Secretary Ari Fleischer. Presents a greater inclusion of minority and female practitioners. Provides Suggested Readings and Suggested Book lists. A handy reference for public relations professionals/public affairs officers, marketing professionals, advertising professionals, and general managers.

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Seitel, Fraser P.
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Book Description Pearson Education (US), United States, 1997. Hardback. Book Condition: New. 7th edition. 254 x 202 mm. Language: N/A. Brand New Book. For courses in public relations taught in Journalism, Communications, and Business departments. Typical course titles include Public Relations and Introduction to Public Relations. The new edition is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one A Question of Ethics case problem per chapter. Bookseller Inventory # AAZ9780136138112

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Book Description Pearson Education (US). Hardback. Book Condition: new. BRAND NEW, Practice of Public Relations (7th edition), Fraser P. Seitel, For courses in public relations taught in Journalism, Communications, and Business departments. Typical course titles include Public Relations and Introduction to Public Relations. The new edition is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one "A Question of Ethics" case problem per chapter. Bookseller Inventory # B9780136138112

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Book Description Pearson Education (US), United States, 1997. Hardback. Book Condition: New. 7th edition. 254 x 202 mm. Language: N/A. Brand New Book. For courses in public relations taught in Journalism, Communications, and Business departments. Typical course titles include Public Relations and Introduction to Public Relations. The new edition is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one A Question of Ethics case problem per chapter. Bookseller Inventory # AAZ9780136138112

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Seitel, Fraser P.
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Book Description Prentice Hall College Div, 1997. Book Condition: New. This is an introduction to the principles and practices of public relations. Num Pages: 576 pages, Illustrations (some col.), ports. (some col.). BIC Classification: KJSP. Category: (P) Professional & Scholarly; (UP) Postgraduate; (UU) Undergraduate. Dimension: 260 x 210 x 28. Weight in Grams: 1218. . 1997. 7th Edition. Hardcover. . . . . . Bookseller Inventory # V9780136138112

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Book Description Prentice Hall College Div. Book Condition: New. This is an introduction to the principles and practices of public relations. Num Pages: 576 pages, Illustrations (some col.), ports. (some col.). BIC Classification: KJSP. Category: (P) Professional & Scholarly; (UP) Postgraduate; (UU) Undergraduate. Dimension: 260 x 210 x 28. Weight in Grams: 1218. . 1997. 7th Edition. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780136138112

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