Proposal Writing: The Art of Friendly and Winning Persuasion

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9780136582137: Proposal Writing: The Art of Friendly and Winning Persuasion

This book provides readers with an overview of proposal writing today—along with the issues that influence the resources and methods used to develop them. A focus on the real-world of business presents further insight and guidance in acquiring the basic skills, and some advanced, in creating any type of proposal. Chapter topics include marketing strategy, writing, graphics, sales letters and the executive summary, formal and informal documents, reviews, and editing. For the skilled professionals already in this field, affecting the bottom-line profit of their companies, seeking additional training or a valuable reference for producing persuasive and winning proposals.

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Pfeiffer, William S., Keller, Charles H., Proposal Writing: The Art of Friendly and Winning Persuasion/ This book provides readers with an overview of proposal writing today—along with the issues that influence the resources and methods used to develop them. A focus on the real-world of business presents further insight and guidance in acquiring the basic skills, and some advanced, in creating any type of proposal. Chapter topics include marketing strategy, writing, graphics, sales letters and the executive summary, formal and informal documents, reviews, and editing. For the skilled professionals already in this field, affecting the bottom-line profit of their companies, seeking additional training or a valuable reference for producing persuasive and winning proposals.

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Pfeiffer, William S., Keller Jr., Charle
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ISBN 10: 0136582133 ISBN 13: 9780136582137
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William S. Pfeiffer, Charles H. Keller Jr.
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William S. Pfeiffer, Charles H Keller
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Book Description Pearson Education (US), United States, 1999. Paperback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. For undergraduate/graduate-level courses in Technical Writing. This text examines the current trends in proposal writing-the important work of the professionals who develop them, effects of the global economy, advances in computer technology, and communications improvements. A focus on the real-world of business offers students information to help them acquire the basic skills, and some advanced skills, to develop any type of proposal. Bookseller Inventory # BTE9780136582137

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William S. Pfeiffer; Charles H. Keller Jr.
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Book Description Pearson, 1999. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780136582137

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Book Description Prentice Hall, 1999. Paperback. Book Condition: Brand New. 1st edition. 335 pages. 9.00x7.25x0.50 inches. In Stock. Bookseller Inventory # zk0136582133

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Published by Financial Times Prentice Hall (1999)
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