Strategic Marketing for Educational Institutions (2nd Edition)

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9780136689898: Strategic Marketing for Educational Institutions (2nd Edition)
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Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.

"synopsis" may belong to another edition of this title.

About the Author:

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.

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Other Popular Editions of the Same Title

9780138514037: Strategic Marketing for Educational Institutions

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ISBN 10:  0138514038 ISBN 13:  9780138514037
Publisher: Prentice Hall, 1985
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9780536949851: Strategic Marketing for Educational Institutions

Pearso..., 1995
Softcover

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Book Description Pearson Education (US), United States, 1995. Paperback. Condition: New. 2nd edition. Language: English . Brand New Book ***** Print on Demand *****. Here is the handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.* emphasizes quality, including service quality. * emphasizes the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. * focuses on marketing as a process based on strategic planning. * presents ways to replace guesses with estimates through the use of tools for estimating market demand. * illustrates sound, systematic ways to develop and test new programs. * focus on direct mail including guidelines for using direct mail effectively. * 80 of the material is new or has been updated. * contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics. * includes more examples of practical marketing-research tools. * focuses on educational institutions as service providers. Seller Inventory # AAV9780136689898

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Book Description Pearson Education (US), United States, 1995. Paperback. Condition: New. 2nd edition. Language: English . Brand New Book ***** Print on Demand *****.Here is the handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.* emphasizes quality, including service quality. * emphasizes the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. * focuses on marketing as a process based on strategic planning. * presents ways to replace guesses with estimates through the use of tools for estimating market demand. * illustrates sound, systematic ways to develop and test new programs. * focus on direct mail including guidelines for using direct mail effectively. * 80 of the material is new or has been updated. * contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics. * includes more examples of practical marketing-research tools. * focuses on educational institutions as service providers. Seller Inventory # AAV9780136689898

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Book Description Pearson Education, 1995. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # LQ-9780136689898

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