Synopsis
Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.
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About the Author
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.
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Strategic Marketing for Educational Institutions
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Pearson Education, Limited, 1995
ISBN 10: 0136689892
ISBN 13: 9780136689898
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Strategic Marketing for Educational Institutions
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Strategic Marketing for Educational Institutions
Published by
Pearson Education, Limited, 1995
ISBN 10: 0136689892
ISBN 13: 9780136689898
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Strategic Marketing for Educational Institutions
Published by
Pearson Education, Limited, 1995
ISBN 10: 0136689892
ISBN 13: 9780136689898
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Strategic Marketing for Educational Institutions
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