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Synopsis
An introduction to the multidisciplinary field of strategic management, which incorporates knowledge from traditional business fields such as economics, management, marketing, finance, and operations management as well as non-business fields like psychology, sociology, and anthropology. The text covers concepts and techniques of strategic management including external and internal environment opportunities and threats, corporate-level strategies, portfolio management, business unit and functional strategies, and strategy implementation. It also includes a large section on case studies regarding issues related to goods producers, service provider, the global environment, small business, not-for-profit organizations, and ethics and social responsibility. Annotation c. by Book News, Inc., Portland, Or.
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From the Back Cover
Interesting in both content and format, it integrates the most recent academic theory with current business practices in strategic management, and liberally illustrates concepts with examples from some of today's most progressive global organizations. Features unique Strategic Insight boxes to demonstrate how a variety of domestic and international companies succeed or fail at implementing theories. Includes discussions on key topics, such as corporate governance, corporate restructuring, reconfiguring/reengineering, and horizontal structure.
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Strategic Management: Concepts and Cases
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