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Principles of marketing (The Prentice Hall series in marketing) - Hardcover

 
9780136912477: Principles of marketing (The Prentice Hall series in marketing)
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Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Electrolux help to bring the subject alive.

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  • PublisherPrentice Hall
  • Publication date1991
  • ISBN 10 0136912478
  • ISBN 13 9780136912477
  • BindingHardcover
  • Edition number5
  • Number of pages711
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Kotler, Philip
Published by Prentice Hall (1991)
ISBN 10: 0136912478 ISBN 13: 9780136912477
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Philip Kotler & Gary Armstrong
Published by Prentice Hall 1991 (1991)
ISBN 10: 0136912478 ISBN 13: 9780136912477
Used Hardcover Quantity: 1
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Book Description Hardcover 5th Ed. Education, Marketing. Includes bibliographical references and indexes. (711 Pgs.) Solid Glossy Boards & Spine, slight highlight, otherwise Near VVG. Seller Inventory # AA-HC-3852

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