Principles of Marketing

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9780137006694: Principles of Marketing
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Learn how to create value and gain loyal customers.

 

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

 

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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9780273752509: Principles of Marketing W

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ISBN 10:  0273752502 ISBN 13:  9780273752509
Publisher: Pearson/Education, 2011
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