Philip Kotler Principles of Marketing

ISBN 13: 9780137015573

Principles of Marketing

4.06 avg rating
( 2,094 ratings by Goodreads )
 
9780137015573: Principles of Marketing
View all copies of this ISBN edition:
 
 

Marketing as a field is the fastest growing profession in the world and a most important one too. It includes the art of selling, creating and managing a brand or a product. The aim of this text is to give helpful insights about this vast field to the readers. It is designed in a way that it provides deep knowledge about the crucial factors affecting marketing and its most unique techniques. It is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of marketing. As this field is emerging at a rapid pace, the contents of this textbook will help the readers understand the modern concepts and applications of the subject.

"synopsis" may belong to another edition of this title.

From the Publisher:

Widely hailed for its practical, and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings -- in product and service firms, consumer and business markets, profit and nonprofit organizations, domestic and global companies, and small and large businesses. It provides a rich depth of practical real-world examples and applications showing the major decisions that marketing managers face in their efforts to balance the organization's objectives and resources against needs and opportunities in the marketplace.

From the Back Cover:

M->CREATED

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780131902084: Principles of Marketing (7th Edition)

Featured Edition

ISBN 10:  0131902083 ISBN 13:  9780131902084
Publisher: Prentice Hall College Div, 1996
Hardcover

9780139570025: Principles of Marketing

Prenti..., 1998
Hardcover

9780130305602: Principles of Marketing (The Prentice Hall Series in Marketing)

Prenti..., 1994
Hardcover

9780137061297: Principles of marketing (The Prentice-Hall series in marketing)

Prenti..., 1989
Softcover

9780619161163: Principles of Marketing

Crisp ..., 2003
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Philip Kotler
ISBN 10: 0137015577 ISBN 13: 9780137015573
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. New. Seller Inventory # STRM-0137015577

More information about this seller | Contact this seller

Buy New
US$ 208.34
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds

2.

Philip Kotler
Published by Prentice Hall (1980)
ISBN 10: 0137015577 ISBN 13: 9780137015573
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1980. Hardcover. Condition: New. 1st,4th ptg. Seller Inventory # DADAX0137015577

More information about this seller | Contact this seller

Buy New
US$ 232.90
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

3.

Philip Kotler
Published by Prentice Hall (1980)
ISBN 10: 0137015577 ISBN 13: 9780137015573
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1980. Condition: New. book. Seller Inventory # M0137015577

More information about this seller | Contact this seller

Buy New
US$ 293.92
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds