Innovate the Future: A Radical New Approach to IT Innovation - Softcover

Croslin, David

3.43

7 ratings by Goodreads

9780137055159: Innovate the Future: A Radical New Approach to IT Innovation

Softcover

ISBN 10: 0137055153 ISBN 13: 9780137055159

Publisher: Pearson P T R, 2010

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A Proven, Step-by-Step Method for Consistently Creating Revolutionary Products, Services, and Processes

When it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool you have. Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In Innovate the Future, renowned technology innovator David Croslin helps you solve this problem once and for all. Croslin introduces a proven process for consistently creating inventions, technologies, and methods that are truly transformative.

Drawing on his unsurpassed experience leading innovation in organizations ranging from start-ups to the Fortune� 20, Croslin identifies structured steps for optimizing the entire innovation lifecycle. Then, using real examples and case studies, he shows how to apply these steps to

Innovate from Scratch: Identify a new market, and invent and deliver a successful product
Innovate to Dominate: Maintain a position of market dominance
Innovate to Conquer: Replace a current leader
Innovate to Disrupt: Use new inventions to power your way into emerging markets

Innovate the Future is an indispensable resource for anyone who wants to drive more strategic value and profit from innovation: CxOs, strategists, entrepreneurs, R&D leaders, product and line of business leaders, and investors alike.

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About the Author:

David Croslin is President of Innovate the Future, a consultancy specializing in customer, product, and market innovation. He holds twenty-five patents and served as Chief Technologist within Hewlett-Packard’s $12 billion Communications, Media, and Entertainment division and as Chief Product Architect for Verizon Business and MCI. Croslin advises technology firms and investors and works with start-ups as a C-level executive and board member. His LinkedIn group “Innovate the Future” connects more than two-thousand leading innovators in seventy countries.

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