Strategic Marketing: International Edition

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9780137136971: Strategic Marketing: International Edition
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An all-purpose approach to strategic marketing management.

Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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9781292020563: Strategic Marketing

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ISBN 10:  1292020563 ISBN 13:  9781292020563
Publisher: Pearson Education Limited
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Mooradian, Todd A.
Published by Pearson Education
ISBN 10: 0137136978 ISBN 13: 9780137136971
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