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Providing students with the vital information they need to create, implement, and evaluate an integrated marketing communications plan.
Marketing communications is changing rapidly with the impact of new technologies, new strategies and changing consumer media habits. The third edition of this text has updated and revised examples and content that includes the cutting-edge topics in the industry. Readability continues to be a core strength of this textbook with its straightforward and easy-to-understand style.
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An excellent book, well written and full of good examples. The new edition ensures that it remains at the cutting edge of marcoms thinking."
Dr. A. Nicholls, Said Business School, Oxford University
This book is without doubt the most comprehensive and intriguing text in the field of integrated marketing communications. It offers an insightful approach to relevant and applicable study in marketing communications, based on current trends and recent research results. It has a stimulating empirical focus on European and international cases without compromising theoretical depth and reflectivity. I commend the authors for succeeding in truly integrating all that there is to "need to know" about marketing communications!”
Professor Suzanne C. Beckmann, Copenhagen Business School
Building of the successful, highly acclaimed 1st edition, Integrated Marketing Communications 2nd edition continues to provide a comprehensive coverage of marketing communications in a unique integrated format. With a lively European approach this book is ideal for those studying marketing communications at undergraduate, postgraduate and post-experience levels. The comprehensive coverage of material, based on recent, seminal research and applied examples, provides a ‘must have’ text on Integrated Marketing Communications. It is also suitable for students taking courses in advertising, public relations, sales promotions, and direct marketing.
The 2nd edition incorporates:
Visit the Companion Website at www.booksites.net/pickton to find additional valuable teaching and learning materials.
David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University.
Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.
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Book Description Pearson Education Canada, 2010. Paperback. Condition: New. Never used!. Seller Inventory # P110137140746
Book Description Pearson Education Canada. PAPERBACK. Condition: New. 0137140746 Brand new book. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Seller Inventory # SKU004325