Principles of Marketing

0 avg rating
( 0 ratings by Goodreads )
 
9780137146680: Principles of Marketing
View all copies of this ISBN edition:
 
 

An introduction to marketing, this book provides coverage of the fundamentals and offers insights into the recent developments. Organized into a five section format, the book begins with the basics - marketing principles, concepts, the marketing mix, research activities, the target market - and concentrates on both the technical and theoretical knowledge needed to enter the marketing field; looks closely at the characteristics of the target market; examines the development of the marketing mix and the related products; discusses ways to get the product to the market - including channels of distribution, wholesaling, retailing, sales promotion and direct marketing; and introduces specialized marketing considerations - such as consumerism and the legal environment.

"synopsis" may belong to another edition of this title.

From the Publisher:

Uses practical examples and cases to apply marketing concepts and principles to actual marketing management practices.

From the Back Cover:

M->CREATED

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 82.00
US$ 232.90

Convert currency

Shipping: US$ 3.99
Within U.S.A.

Destination, rates & speeds

Add to Basket

Other Popular Editions of the Same Title

9780131902084: Principles of Marketing (7th Edition)

Featured Edition

ISBN 10:  0131902083 ISBN 13:  9780131902084
Publisher: Prentice Hall College Div, 1996
Hardcover

9780139570025: Principles of Marketing

Prenti..., 1998
Hardcover

9780130305602: Principles of Marketing (The Prentice Hall Series in Marketing)

Prenti..., 1994
Hardcover

9780137061297: Principles of marketing (The Prentice-Hall series in marketing)

Prenti..., 1989
Softcover

9780619161163: Principles of Marketing

Crisp ..., 2003
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Jay Diamond, Gerald Pintel
Published by Prentice Hall College Div (1997)
ISBN 10: 013714668X ISBN 13: 9780137146680
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 1997. Hardcover. Condition: New. Fac Sub. Seller Inventory # DADAX013714668X

More information about this seller | Contact this seller

Buy New
US$ 232.90
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

2.

Jay Diamond; Gerald Pintel
Published by Prentice Hall (1997)
ISBN 10: 013714668X ISBN 13: 9780137146680
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1997. Condition: New. book. Seller Inventory # M013714668X

More information about this seller | Contact this seller

Buy New
US$ 293.92
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds